twi is a Project Director at Sitra, the Finnish Innovation Fund. She is an experienced ICT and management professional and a dialogue-loving doer, currently leading a human-driven data economy project called IHAN®. With her team she aims to build a foundation for a consent-based method of fair data exchange and to set up European-level rules and guidelines for a new kind of data economy.
Prior to IHAN®, Jaana managed an extensive Digital Health HUB project creating a new operating model for a one-stop shop for collecting and distributing well-being data. By reforming legislation for the secondary use of healthcare data and offering high-quality data and services, Finland aims to be one of the most appealing countries for pharma and healthcare R&D&I. Before joining Sitra, Jaana worked as a Senior Advisor at SAS Institute. She is a certified Enterprise Architect with over 20 years of experience within data, analytics and knowledge management and has been quoted in numerous publications.